Influencer Marketing: Ad Standards & The Competition Bureau
Learn more about the rules that apply to influencer marketing, and how to stay on the right side of applicable laws and industry self-regulation. Ad Standards is pleased to welcome Josephine Palumbo, Deputy Commissioner of the Competition Bureau’s Deceptive Marketing Practices Directorate, to join us for this highly anticipated program. In this session, you’ll hear more about:
  • Recent updates to Ad Standards’ Influencer Disclosure Guidelines, and how to apply them
  • Outreach initiatives that the Competition Bureau has undertaken in this area
  • What is required of influencers, and the advertisers who engage them, under law and self-regulatory standards
  • Some of the most common pitfalls that arise around testimonials and reviews in advertising
  • Practical tips to apply to future executions and best practices