Carol Levine APR, FCPRS
CEO, Co-Founder, energi PR
Carol’s is a public relations and marketing communications expert and thought leader in Canada and internationally through her decades-long career and extensive network. A hard-core entrepreneur, Carol is co-founder and co-owner of energi PR, a national and independently owned Canadian public relations agency
with offices in Montreal and Toronto; energi PR is the sole Canadian affiliate of GLOBALHealthPR, the world’s largest network of independently owned public relations agencies specialized in consumer wellness and medical science communications with partners in more than 40 offices in 17 countries including Asia Pacific, Europe, US and Latin America. www.GLOBALHealthPR.com
As a past Chair of the Canadian Council of Public Relations Firms, Carol advocates passionately when it comes to the role and value of PR as a strategic management function. She is sought out by and works closely with senior executives to assist with corporate reidentification, institutional and individual image building and issues and crisis management.
Although Carol credits some of the most recognizable consumer brands as clients, including P&G, AVON, Hilton International, ADT, Berlitz, McGill University and Burger King, her core expertise lies in healthcare communication. Responsible for establishing the agency’s well-regarded healthcare practice, Carol leads a team of exceptional senior healthcare communicators. She has created and championed award-winning programs in patient education, disease awareness and health promotion to clients in the pharmaceutical, biotech, medical device, institutional, professional and not-for-profit area. She has also spearheaded strategic planning the implementation of product launches, brand marketing, market access and reimbursement, patient advocacy and stakeholder relations. As such she is well versed on the Canadian healthcare system and its regulatory environment.
Carol’s experience includes strategic communications counsel to Astellas Pharma Canada, Bausch Health, Pfizer, Janssen, TEVA Innovation, ViiV Healthcare Canada, ORCAM, the International Federation of Aging, Tetra Bio-Pharma and Santé Cannabis among others.
Carol is a Huffington Post Canada blogger on public relations, communications and healthcare topics, including medical cannabis. https://www.huffingtonpost.ca/carol-levine/legal-marijuana_b_13054666.html
She is also the only PR professional inducted into the Canadian Healthcare Marketing Hall of Fame.