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Reviews are an easy way to boost your reputation and impress more senior buyers. Every month, thousands of visitors use The Connected One's 10,000+ ratings & reviews to find and compare agencies & vendors. Create your free listing to join the world's largest B2B network!

Reach 3x more software buyers
Each review you receive on The Connected One is shared across of sites including PR In Canada & Profectio for three times the visibility for your reviews—all in one central platform.

Get more traffic and leads
Companies with recent reviews get 67% more traffic and 75% more leads than those without reviews. Work to collect a large quantity of client reviews to stand out!

Easily collect reviews
All premium vendors listings receive access to a dedicated Community Manager, plus an easy-to-share review form and a reviews badge for your website to help grow your reviews.

We have clear review submission guidelines, and verify that each review is submitted by a real user. We take pride in upholding a zero-tolerance policy toward fake reviews


Why reviews?

Are you struggling to attract new clients to your business? Are you looking to promote your product or service? Are you ready to broadcast your business prowess? Testimonials can soften the sales-oriented nature of presenting a service or product to a potential patient. This helps to establish credibility and eases the path to conversion.

What are benefits of client reviews?

Client Loyalty

Have you ever given someone a testimonial? Did they use it on their website? Don’t you feel honored and appreciated? Giving a testimonial increases your emotional bond with that business and with the person who asked. Imagine the results of making every one of your clients feel appreciated.

Learning Opportunities

Sometimes feedback isn’t 100% positive. Or maybe the testimonial mentions something that you'd prefer not to highlight. Either way, collecting feedback is a great learning experience.

Like above, this market research can lead to great planning, improvements or refocusing what you offer. Hear the same things over and over again? Perhaps it’s time to pivot your business model or come out with a new offering.

This is why you want to ask for a testimonial every time someone thanks you. It’s not about getting enough testimonials, it’s about making those who appreciate you feel appreciated by you. Turn thankful clients into loyal, raving fans.

Staff Appreciation

If you’re the business owner, ask your clients to give a testimonial about your staff. You will look honorable to your client, and it’s a great way of appreciating others. Showcasing staff compliments on your website is a win-win-win. Testimonials about your workplace also help with HR recruitment.

While venting can be healthy in some ways, public rants are rarely productive. Instead, ask coworkers to rave about each other. (Peer reviews are different: Management best practices advise you to keep formal reviews private or aggregated for anonymity.) Daily or weekly "rave sessions” can be a simple and surprising way to build morale and team spirit. It can inspire ideas, initiative and encourage everyone to excel.


Sales pitches make for the worst social media posts. It’s like handing out your brochure at a BBQ. Even on your Facebook business page or LinkedIn profile, where explicit promotion is tolerated, it’s better to showcase testimonials.

Testimonials are more productive when shared by raving fans. Social media seems tailor-made for this. It’s fantastic to see testimonials about you on someone else’s social media. Moreover, their friends, family and colleagues will see them raving about you. That’s proactive word-of-mouth marketing!

Search Engine Optimization (SEO)

Testimonials, like Frequently Asked Questions, provide great ideas for blog posts. Quote the testimonial and elaborate on the customer success story. Blogs are engineered to boost your search engine optimization (SEO).

Testimonials and reviews on third-party websites also boost your SEO. Thus, the more testimonials you publicize, the better your search result.

Higher Conversions

Having more reviews for a product means you’ll have a higher conversion rate. This may not seem strange until you notice I said “reviews” and not just “good reviews.” That’s because the presence of bad reviews can also have a positive effect on your conversion rate. A blend of good reviews and bad reviews shows that you aren’t trying to hide anything, and makes the good reviews seem more sincere. Imagine finding a product with hundreds of 5-star reviews and not a bad or critical review in sight—you’d probably be suspicious, wouldn’t you? The more reviews you have, and the more honest they are, the more products you’re going to sell—as long as the negative reviews don’t overwhelm the positive ones.

Ready to get reviews?