Digital Strategist

Website Citizen Relations

About the job

We are Citizen Relations. We are an earned-first creative agency, which means we come up with big ideas that actually earn people’s attention. And that starts with not just talking to audiences, but by doing something they connect with. Seems simple, but it’s harder than it looks. 

Our POV is simple. Consumers of all kinds have evolved. You have to find common ground between people and your company and what you stand for. When you do it right, you earn their attention and actions and a changed perspective, behaviour or attitude. And this approach has worked, allowing us to get results for some of the biggest brands in the world – and win some awards along the way.

We’re looking for a high-performing team player that’s looking to kick-start their career in digital marketing, PR & communications. For this role we are looking for someone who can:

  • Lead digital strategy and paid social media campaigns for a portfolio of regional and national accounts
  • Execute digital marketing programs for our clients, including execution of digital strategies, social media content, visibility audits, online conversion research & monitoring.
  • Strategize influencer amplification campaigns
  • Facilitate and implement SEO strategies 
  • Be an integral part of the agency, working effectively with colleagues regionally and nationally
  • Ensure an in-depth understanding of consumer attitudes and reactions are brought to bear at every stage of development of a campaign. 
  • Demonstrate a commitment to ongoing learning about social media channels, trends and best practices
  • Contribute to a culture of learning & upskilling on paid social tactics and other digital marketing trends and all new platforms
  • Participate in new business pitches to ideate key digital & social content elements 
  • Distill data and knowledge to insights and learnings that will inform campaigns, messaging and communications for our clients.
  • Unpack research and data to help our clients understand their consumers and the market 


  • 5+ years working in digital marketing with a focus on social media strategy and SEO
  • A strong understanding of social media management and analysis tools
  • Strong understanding of the role of digital campaigns within an integrated communications strategy
  • A positive, can-do attitude with a focus on results
  • Ability to prioritize multiple demands in a fast-paced environment
  • Exceptional organizational skills
  • Superior interpersonal and communication skills
  • Confidence when presenting both internally and externally to clients

As cliche as it sounds, we put our people first. We amplify our team through a culture of openness, personal growth, innovative strategy and tech, and a hunger to do amazing work.

Citizen Relations has over 200 citizens on our team, with offices in Vancouver, Toronto, Montreal, Quebec City, Los Angeles, New York, and London. Our affiliate network includes 40 cities in North America, and over 60 countries worldwide.

Follow us to learn more @CitizenCanada 

We thank all applicants. However, only those selected for an interview will be contacted.

Citizen Relations is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Citizen Relations is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

Job Details

Seniority Level

Mid-Senior level


  • Public Relations & Communications

Employment Type


Job Functions

  • Marketing
  • Public Relations  
  • Strategy/Planning

Tagged as: Citizen Relations, Public Relations

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