Welcome to Brands On The Move, The Connected One’s daily resource for marketers. In this column we will be publishing news briefs about the wins and losses of brands across the globe.
The coronavirus has claimed another business, Hertz [TCO] or Hertz Global Holdings Inc has filed for bankruptcy protection as their business has suffered due to the global pandemic, talks with creditors failed to result in much needed relief.
Today, retailer J.Crew announced the company has filed for Chapter 11 bankruptcy. They made the announcement which included
PepsiCo announced plans to buy popular energy drink maker Rockstar Energy Beverages for $3.85 billion.
The bad news, they have entered a very crowded space with competitors such as Wendy’s, Burger King, McDonald’s, Dunkin, Starbucks, Taco Bell.
Tim Hortons [TCO] announced it would be expanding its loyalty reward program giving customers access to a wider selection of items across the menu and exclusive offers.
Drake is jumping in, so why not Lil Wayne, the hip hop star has now launched his own cannabis brand – GKUA Ultra Premium [TCO]. GKUA offers a line of high-potency cannabis products designed to provide consumers with the best high of their lives.
Canopy Growth [TCO] and Canadian musician Drake have come together to create a new cannabis brand called More Life Growth Company.