Brands On The Move
February 13
Battle of the brands: Wendys, McDonalds, Dunkin, Burger King, Starbucks, Taco Bell. Who will win consumers breakfast battle?
The bad news, they have entered a very crowded space with competitors such as Wendy’s, Burger King, McDonald’s, Dunkin, Starbucks, Taco Bell. Read More
February 11
Can a loyalty program save the reputation of Tim Hortons?
Tim Hortons [TCO] announced it would be expanding its loyalty reward program giving customers access to a wider selection of items across the menu and exclusive offers. Read More
December 4
Lil Wayne gets in the cannabis game with GKUA Ultra Premium Cannabis Brand
Drake is jumping in, so why not Lil Wayne, the hip hop star has now launched his own cannabis brand – GKUA Ultra Premium [TCO]. GKUA offers a line of high-potency cannabis products designed t Read More
November 8
New collaboration brings Canopy Growth and Drake together to launch cannabis brand More Life Growth
Canopy Growth [TCO] and Canadian musician Drake have come together to create a new cannabis brand called More Life Growth Company. Read More
November 8
Can CannTrust earn back the trust?
In case you missed it, Toronto-based CannTrust has its sales and production license by Health Canada back in September 2019. Why? The company broke the law and was out of compliance which also lead to Read More
November 5
Chris Kempczinski appointed new CEO of McDonald’s, former CEO ousted after scandal
McDonald’s Board of Directors had a quick turn around, within days they fired former CEO Steve Easterbrook, and has announced the appointment of Chris Kempczinski. Read More
October 15
Tony Weisman Exits Dunkin
Dunkin’ Brands [TCO], the parent company of Dunkin’ and Baskin-Robbins has just announced the departure of Tony Weisman, Chief Marketing Officer (CMO) Dunkin’ U.S. Tony is stepping Read More
October 1
Forever 21 Canada shuts down operations
For another sign that it is a tough business model we turn to fashion retailer Forever 21 who announced they will be shutting down their Canadian operations. Forever 21 Canada filed for and was gran Read More
September 25
Ok Google, get me get a job at McDonald’s, McDonald’s rolls out new global job applying process
The restaurant chain is also working with Google’s Assistant, you can now say “Ok Google, talk to McDonald’s Apply Thru.” The voice experience is available on Alexa and Google Read More
September 4
Vorwerk turns to Serviceplan Group for global branding mandate
As part of their ‘Global Brand Management’ initiative, Vorwerk has turned to Serviceplan Group to help with their brand strategy, brand positioning and brand architecture. Read More
September 2
Hmlet turns to 72andSunny as branding agency of record in APAC
Hmlet, a co-living startup based in Singapore has 72andSunny as its brand partner following a competitive pitch. Read More September 2