Travelpro appoints new creative agency of record

Travelpro, manufacture of lightweight luggage and other travel accessories has retained a new creative agency of record for all US advertising efforts.  The agency will handle brand strategy, creati Read More

Mercatus hires new public relations agency as AOR

Mercatus, a Silicon Valley-based mobile platform has appointed a new public relations to help with media relations and public relations with its key segments. Read More

To build awareness in the United States, Zürich Tourism hired PR agency as AOR

Zürich Tourism, the tourism promotional arm of Switzerland’s largest city has recently appointed a new has appointed a new public relations agency who will be responsible for media relations and pu Read More

Dermablend Professional appoints public relations agency of record

Dermablend Professional has turned to a new public relations agency of record (AOR) as the cosmetics company is aiming to grow its brand awareness. The agency will be responsible for media relations, Read More

Garden Fresh Restaurants names new brand agency of record

San Diego-based Garden Fresh Restaurants which owns and operates Souplantation and Sweet Tomatoes restaurants in nine states has appointed a new brand agency, as its agency of record. Read More

RE/MAX selects new media agency of record

RE/MAX has recently hired a new media agency of record (AOR) for the real estate company’s US business.  The brand has spend close to $40 million on measured media according to Kantar. Read More

Did your agency win an award in 2019?

Welcome to 2020, before we get too far into the new year we have one more thing that we want to know.  Brands often turn to The Connected One for recommendations on agencies.  Agencies that win awar Read More

J.M. Smucker Company rolls out Cop Dramedy for High-End 1850 coffee

The J.M. Smucker Company has launched a new cinematic ad campaign for 1850 Coffee, the ad features creative as bold as the ‘contraband caffeine’ itself. The main focus of the campaign is a Read More

Greater Bank taps new media agency of record

Australian-based Greater Bank [TCO] has retained a new partner as it media agency of record (AOR). Read More

INNOCEAN USA Named Media AOR For UC Davis Health

INNOCEAN USA has been tapped as the media agency of record (AOR) for UC Davis Health. The agency will be responsible for media planning and buying and will be tasked with developing a communications p Read More

Skullcandy selects global seo and analytics agency of record

As they aim to expand their brand awareness for their wired and wireless headphones, earbuds, and speakers, Skullcandy has recently hired an agency as their global SEO and Analytics agency of record ( Read More

The Moth’s taps its first digital media agency

Nonprofit The Moth, has selected its first digital agency as their agency of record (AOR) in over 20 years.  As part of the assignment the agency will help manage The Moth’s digital marketing prese Read More