Stella Artois and Lenny Kravitz hit Super Bowl LV for “Invest Your Heartbeats In The Life Artois” Campaign


February 2, 2021 Facebook Twitter LinkedIn Google+ Campaign Corner


Stella Artois And Lenny Kravitz

As an official sponsor of the NFL, Anheuser-Busch’s Stella Artois is leveraging the relationship to hit centre stage Super Bowl LV to spread a piece of investment advice that comes from the heart.   Stella Artois is aiming to inspire people to invest their fortune of heartbeats – all 2.5 billion of them – in moments together in the brand’s new campaign: “Invest Your Heartbeats In The Life Artois.”

Stella Artois worked with Grammy Award-winning rock musician Lenny Kravitz for the new film, “Heartbeat Billionaire,” airing during Super Bowl LV on Sunday, February 7.

“Over the last year, many of us have found the value of investing our heartbeats and time in each other and discovered all kinds of new ways to come together safely to make memories,” said Lara Krug, VP of Marketing, Stella Artois. “Well into the new year now, we want to inspire everyone to keep hedging their bets in shared moments together, so we’re taking the campaign to an exceptionally poignant platform that has long brought people together, Super Bowl LV.”An Unforgettable Bond: Stella Artois & Lenny Kravitz Bring “Heartbeat Billionaire” Film To Super Bowl LV

In the musical film, Lenny Kravitz’s message of love is delivered via poetic spoken word as the beloved rocker plays to the (heart) beat of his own drum and guitar. As his famous song “It Ain’t Over Til It’s Over” chimes in, Kravitz is transported to the brand’s animated and colorful interpretation of The Life Artois – the Stella Artois mindset of savoring life together with those who matter most.

Outside of the film, Stella Artois will spread low-risk, high return investment advice across the country via fresh out-of-home. Overlaid with beautiful illustrations from The Life Artois, the brand shows the juxtaposition of typical business counsel reimagined as tips for savoring life together.


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