Diageo buys Ryan Reynolds’ Aviation Gin for $610 million, actor takes on new role
August 18, 2020
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The world’s largest liquor maker, Diageo made another acquisition this week, this time the company has purchased Aviation American Gin through an acquisition of Aviation Gin and Davos Brands. Aviation American Gin is majority owned by Davos Brands and co-owned and promoted by Ryan Reynolds.
The total deal is said to be valued at $610 million which includes an initial payment of $335 million, and a potential additional $275 million, based on the performance of Aviation American Gin over the next 10 years. Davos Brands has a few other brans in its portfolio including Astral Tequila, Sombra Mezcal, and TYKU Sake, these are also part of the acquisition deal.
