McDonald’s China taps new media planning agency as agency of record

May 22, 2020 Facebook Twitter LinkedIn Google+ Account Wins


McDONALD'SMcDonald’s China [TCO] has tapped Publicis Media as its media planning agency for Mainland China.

The agency will be responsible for strategic planning across all media channels as well as digital support on McDonald’s Customer Data Platform development and application in media planning.


Who has McDonald’s China selected as its agency of record?

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