Brands On The Move: Tim Hortons

Welcome to Brands On The Move, The Connected One’s daily resource for marketers. In this column we will be publishing news briefs about the wins and losses of brands across the globe.

• Tim Hortons [TCO] (owned by Restaurant Brands International has secured funding from Chinese conglomerate Tencent as the restaurant chain takes aim at Starbucks [TCO] who has a larger share of the China market [The Connected One – Win. Tim Hortons needs a big win as the brand continues to struggle with its franchise owners and brand image in North America, finding a partner in a new market just might be the thing to help Tim Hortons grow again

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