Amazon, Twitter, Digitas, Walmart’s Vudu and more bail on 2020 NewFronts
April 2, 2020
News
Have you ever wondered the agencies brands are working with?
Who is their Agency of Record (AOR)?
Coronavirus continues to wreak havoc on the all industries, the advertising industry is not safe either. While many television network have announced they will not be hosting Upfronts this year due to the coronavirus and self-isolation that people have been forced to take. We are also seeing a growing list of vendors including Amazon, Twitter, Digitas, Walmart’s Vudu have all bailed on 2020 NewFronts organized by the Interactive Advertising Bureau.
While budgets have been cut significantly across the board, it will be interesting to see what does occur to replace the annual pitch to advertisers and media buyers.
