Amazon, Twitter, Digitas, Walmart’s Vudu and more bail on 2020 NewFronts

April 2, 2020 Facebook Twitter LinkedIn Google+ News


NewfrontsCoronavirus continues to wreak havoc on the all industries, the advertising industry is not safe either. While many television network have announced they will not be hosting Upfronts this year due to the coronavirus and self-isolation that people have been forced to take. We are also seeing a growing list of vendors including Amazon, Twitter, Digitas, Walmart’s Vudu have all bailed on 2020 NewFronts organized by the Interactive Advertising Bureau.

While budgets have been cut significantly across the board, it will be interesting to see what does occur to replace the annual pitch to advertisers and media buyers.

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