Chelan Fresh hires agency partner for public relations and paid media

March 26, 2020 Account Wins

Have you ever wondered the agencies brands are working with?

Who is their Agency of Record (AOR)?

Chelan Fresh, which represents more than 300 family-owned farms across the US has recently hired a new agency of record.

The agency’s work will help raise awareness around the Rockit Apple brand, a miniature-sized apple grown for on-the-go snacking. There will be a focus on creating an activation strategy that includes B2C social media, public relations and paid media to support Rockit’s retail efforts.