PepsiCo acquires Rockstar Energy Beverages for $3.85 Billion
March 16, 2020
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PepsiCo announced plans to buy popular energy drink maker Rockstar Energy Beverages for $3.85 billion. Rockstar launched in 2001 and offers more than 30 flavors of its energy drink which at convenience and grocery outlets in over 30 countries. And PepsiCo has had a distribution agreement with Rockstar in North America since 2009.
What does Rockstar Energy Beverages do for PepsiCo?
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