Heineken’s latest ad says “When You Drive, Never Drink”


February 26, 2020 Facebook Twitter LinkedIn Google+ Campaign Corner


Nico and Keke Rosberg

Heineken TV commercialHeineken has launched its newest campaign today,  “When You Drive, Never Drink” aimed at encouraging  responsible consumption featuring father and son duo, and former Formula 1 World Champions, Keke and Nico Rosberg.

The TV commercial shows the father and son compete with each other in activities such as tennis and fishing, the TV commercial highlights that no matter how confident a driver you are, the best driver is always the one that doesn’t drink and drive.

The insight for the campaign was drawn from Heineken’s global research on drink driving triggers.  This shows that overconfidence in driving ability after consuming alcohol is a key cause of drink driving.  

Heineken's - When You Drive Never DrinkThe campaign includes a 30, 60 and 95 second film, supporting digital and social assets and will be launched in multiple countries around the world. The film can be viewed on TV, online and across social media and is available in different formats. Heineken will continue to communicate a powerful When You Drive, Never Drink message to a global audience through F1 circuit branding, TV, digital activations, live fan experiences and events, dedicated PR initiatives and packaging/point-of-sale activations.

Agencies behind HEINEKEN’s When You Drive, Never Drink  Campaign?


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