Ameriprise Financial hires new creative agency of record

February 20, 2020 Account Wins

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Ameriprise Financial retained a new creative agency of record (AOR) after the completion of a competitive review. Ameriprise is looking assistance in evolving their brand work with FCB West as it continues to evolve its brand, and drive awareness of Ameriprise’s reputation as a leading wealth manager focused on helping clients feel confident about their financial future. The new agency will also help Ameriprise reach younger audiences and target affluent investors entering the firm’s target market.