Hasbro turns to Mediacom for global media account


February 4, 2020 Facebook Twitter LinkedIn Google+ Account Wins


Hasbro

HasbroWith brands such as My Little Pony, Nerf and Play-Doh, Hasbro [TCO] has made the decision to consolidate its media requirements and work with one agency – Mediacom [TCO].  The account is said to be over $210M worth of business and was previously handled by OMD [TCO].

Previously, Mediacom was responsible for media planning and buying in Latin America, but the rest of the global account was handled by OMD [TCO]. That seven-year relationship comes to an end with the conclusion of this pitch.



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