Smartphone sales hit 5 year low in North America

May 14, 2019 Facebook Twitter LinkedIn Google+ Lead

According to some new data from Canalys, smartphone shipments in North America plummeted 18% year on year in Q1 2019 to a five-year low of 36.4 million units.  This is down from a record high of 44.4 million in Q1 2018. Canalys is attributing the decrease to lackluster products from Apple, the absence of ZTE.  Apple shipped more than 4.5 million iPhone XR handsets in the quarter, while Samsung shipped more than 2.0 million each of its Galaxy S10+ and S10e units.

Samsung came in close shipping 29% of North America’s smartphones, against 23% in Q1 2018. Samsung scheduled an earlier launch date for the S10 series, and more than doubled shipments over the S9 series in their respective launch quarters.

Apple shipped 14.6 million iPhones in Q1 2019, down 19%, but maintained a 40% share of the North American market. As usual, discounts on older Apple models from carriers and retailers helped Apple with sales for the quarter.

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