Has TV Lost Its Appeal? Victoria’s Secret Says Goodbye To Network TV
May 13, 2019
Brands On The Move
For over two decades Victoria’s Secret has relied upon network TV networks like ABC and CBS to broadcast its annual Victoria’s Secret Fashion Show, but according to an internal memo from Les Wexner, Chairman and Chief Executive of L Brands, the parent company of Victoria’s Secret, he said the show will no longer turn to network tv networks.
“Going forward we don’t believe network television is the right fit,” Wexner wrote in the memo first obtained and reported on by The Wall Street Journal. He goes on to say the company plans on developing a new kind of event and content that “will push boundaries of fashion in the global digital age.”
This past year which aired on ABC, the show was also broadcast through the ABC app, YouTube TV and Hulu Live, according to The Wall Street Journal.
