Ralph Lauren consolidates global media buying

April 20, 2019 Facebook Twitter LinkedIn Google+ Account Wins,Agencies On The Move,Brands On The Move

Ralph Loren

Ralph LorenIn an effort to streamline operations, Ralph Lauren [TCO] has consolidated its global media buying and planning from 12 agencies down to four.  Zenith [TCO] has been appointed as the agency of record (AOR) for global strategy and buying. Zenith will work alongside three local agency partners: Dentsu in Japan and South Korea, Forward3D in EMEA and PMG in North America.

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