Wingstop appoints new creative agency
December 5, 2018
Account Wins
Have you ever wondered the agencies brands are working with?
Who is their Agency of Record (AOR)?
Dallas-based, chicken wing-focused casual dining restaurant Wingstop has recently signed new lead creative agency of record, following a lengthy review. According to data from Kantar Media, the brand spent close to $14 million on measured media last year and around $7.7 million in the first six months of 2018. As part of the assignment the agency will be responsible for integrated marketing communications strategy, encompassing advertising and promotional marketing, as well as measurement and optimization efforts.
