Coca-Cola Taps UM Lead Media Agency In North America

August 4, 2015 Facebook Twitter LinkedIn Google+ Account Wins

Coca-ColaConsumer brand Coca-Cola has selected UM (part of theIPG Mediabrand family) as its new lead media agency in North America following an agency review.  Since 2003, the account was handled by MediaVest following a consolidating review in 2003.