The Connected One

2018 NextGen Awards

Judging Criteria

Judges are looking for detailed information describing the following aspects of your agency and work.  Submit a synopsis to each of the 3 questions below. Each answer should contain a maximum of 300 words. They are scored for a total of 50 possible points. Additionally, please ensure that you follow the guidelines laid out in the category descriptions, the judges will be looking for those elements in your submission.

  1. Overview of the firm, including practice areas, # of employees and hiring/ retention strategy (10%)
  2. List of major account and top campaigns executed between November 12, 2017 and November 12, 2018 (20%)
  3. Account wins and losses between November 12, 2017 and November 12, 2018 (20%)

Who judges the awards?

Staff from The Connected One, PR In Canada, Profectio, as well as a panel of senior industry executives.  

What can our agency win?

Your agency has MULTIPLE chances to win a 2018 NextGen Award:

  • By Size - 1 - 10 employees / 11 - 25 employees - 26 - 50 employees for a Gold, Silver or Bronze award
  • By Practice - Advertising, Experiential, Marketing, Media Buying/ Planning, Public Relations and Social Media 

Ex: ABC Agency wins Gold in for Experiential Marketing [11-25 employees] or 

XYZ Agency wins Gold in Public Relations [1 - 10 employees] and Silver

* Scoring is calculated based on a weighted score from an agency's entry


PR In Canada