Criteria

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The Criteria

Points will be awarded to agencies based on their score in the following areas:

  • Account Wins – Becoming the Agency of Record (AOR) is crucial the financial success of any agency
  • Project Wins – Smaller projects count as well
  • Pro Bono Work – Giving back to the industry you do business with shows a great sign of community spirit
  • Website Usability – as a prospective clients visits an agency’s www, is it easy to contact and do business with them

(additional factors will be added)

The Nominations

Awards will be open to ANY agency that has created work in Canada; categories include advertising, experiential, marketing and public relations, social media.