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Alfonso Ribeiro helps Americans ‘Snap’ out of their lunch time rut


With million of Americans at home, lunchtime over the last year was looking quite different.  Cheez-It Snap’d is looking to bring a new their cheesy, thin and crispy snack baked with 100% real cheese to a meal near you.   brings out the best in your sandwich and raises the bar on even the most boring lunchtime meals.

“Lunch has unfortunately evolved into a boring routine for many Americans,” said Scott Crowley, Brand Senior Director for Cheez-It. “That’s why we want to show Cheez-It Snap’d fans how adding the cheesy, thin and crispy crunch from Cheez-It Snap’d will level up their lunch and make it a meal to look forward to again.”

Cheez-It Snap’d has enlisted the help of beloved show host, actor, director, comedian and self-proclaimed Cheez-It fan, Alfonso Ribeiro for their latest campaign.

Snap’d  has rolled out a new contest that runs from July 7 to 21, fans can comment on Alfonso Ribeiro’s Instagram (@therealalfonsoribeiro) or Facebook (Facebook.com/officialalfonsoribeiro) posts telling us about their sad sandwich, using #SnapdMySandwichEntry to enter for the chance to win a year’s supply of Cheez-It Snap’d and $10,000 to level up lunch.


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