Dunkin’ has appointed Rafael Acevedo to the role of U.S. Chief Marketing Officer (CMO), effective immediately. Rafael will lead marketing, product innovation, field marketing, advertising, as well as the brand’s digital marketing initiatives. He will be responsible for developing and executing strategies that build Dunkin’s position as a leading coffee and beverage brand for today’s, on-the-go consumer, and will partner closely with the operations team to drive sales. He will report directly to Scott Murphy, Head of the Inspire Beverage-Snack Category and President of Dunkin’, and will serve on the Dunkin’ leadership team.
Prior to joining he was with Coca-Cola North America, where he has held various senior management positions leading global marketing, innovation, and brand transformation for many of the world’s leading beverage brands. Most recently, he served as the Vice President, Marketing and General Manager for The Coca-Cola Company’s expansive Tea Portfolio.