Vans appoints Kristin Harrer as global CMO


April 21, 2021 Facebook Twitter LinkedIn Google+ People On The Move


Kristin Harrer

Kristin HarrerVans has appointed Kristin Harrer as global CMO for the athletic brand.  In the role Kristin will be responsible for developing the brand’s vision and strategy and driving global planning, creative development and execution of marketing across retail, brand and digital.   She will report directly to Global Brand President Doug Palladini and leading the footwear, apparel and accessories brand’s global marketing and creative teams.

Prior to the move she was CMO for Dollar Shave Club where she lead marketing functions including integrated go-to-market, creative, design, insights and media.


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