Citi has appointed Carla Hassan as its newest CMO, replacing Jennifer Breithaupt, who has held the role of global consumer CMO since September 2012. In the role she will In her new role leading all branding and marketing efforts for the financial organization. Carla will continue to report to Ed Skyler, Citi’s Head of Global Public Affairs. Prior to the promotion she was Chief Brand Officer a role she held since 2018.
Before that Carla was Executive Vice President, Global CMO at Toys”R”Us.