Whirlpool names several WPP as communications partners for EMEA

WhirlpoolWhirlpool EMEA has selected WPP as its strategic communications partner across 29 EMEA countries, effective from January 2021.  A number of WPP agencies are part of the deal , including Wunderman Thompson, VMLY&R, m/Six, BCW (Burson Cohn & Wolfe), Geometry, Hogarth and AKQA.

The integrated team will help Whirlpool strengthen its comprehensive portfolio of world-leading home appliance brands and products.

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