Cox Automotive hires new media agency of record

Cox AutomotiveCox Automotive hired a new media agency of record for the US. The new agency will be handling all media buying and planning for its Autotrader and Kelley Blue Book brands.

A review on the account began back in December with Assembly previously handling media responsibilities for brand marketing for Cox Automotive, while 360i handled performance marketing.

Who has Cox Automotive selected as its agency of record?

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