This week BASF Agricultural Solutions announced the company has hired a new agency of record. The agency will handle brand communications, marketing activity, public relations, trade events, and media planning and buying for BASF’s broad portfolio of crop protection, seed and seed treatment products for U.S. farmers.
The new AOR will also be responsible to develop integrated marketing activities and go-to-market strategies across the company’s portfolio.
Who has BASF selected as its agency of record?
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