The J.M. Smucker Company has launched a new cinematic ad campaign for 1850 Coffee, the ad features creative as bold as the ‘contraband caffeine’ itself. The main focus of the campaign is a cop dramedy, a two-minute short
film which smartly blends creative storytelling and craft, with some pure, never cut, brand equity. 1850 Coffee is a brand with quality so high, so pure, it’s questionable if coffee this good is even legal.
1850 Coffee Campaign Overview: Quality That’s Criminal
The film centers around what fans of the brand have come expect and feel – its the best brew on the Black Market, coffee quality so high, so pure, it’s questionable if a coffee this good is even legal.
In the showcase two-minute film, and the :60 broadcast spot, Quality That’s Criminal, 1850 Coffee is humorously treated as illegal contraband. We witness men in ascots hiding steamy hot mugs in their blazer pockets, stockbrokers pouring it from carafes on street corners and Hollywood “it” stars getting cuffed for possession. The creative is an overtly absurd cop dramedy that’ll make you want to get your hands on your own steamy hot mug of 1850 Coffee.
The Quality That’s Criminal campaign includes broadcast, online video and social activation.
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