This week Teleflora rolled out its latest campaign and leveraged YouTube, Facebook, Instagram, Pinterest, and Twitter to place humorous 30-second and 15-second spots (videos below) star a friendly animated toy elf that appears to come to life while busy mom Karen tackles an overwhelming to-do list for the holidays. To help break up some of the holiday chaos, Karen who feels her family’s love and gratitude when she receives a festive Teleflora bouquet from her mother-in-law.
“Sending a beautiful bouquet is a wonderful way to show love and appreciation, especially to those who go above and beyond to create an unforgettable holiday experience,” said Danielle Mason, vice president of consumer marketing, Teleflora. “The tremendous effort that so many invest in creating the holiday splendor that we all enjoy and cherish—from the beautiful decorations to the decadent meals, lovely gifts, and much more—is the reason why this holiday season, we’re looking forward to helping consumers express their love out loud with a Teleflora bouquet.”
In the new campaign, a combination CGI animation and live-action where”The Elf” is an extension of Teleflora’s overarching “Love Out Loud” brand platform, which launched during Christmas 2017.
Agencies behind the Teleflora “The Elf” Campaign?You have reached content that is available to members only.
Want to Read the Full Article?
- Access member-only content
- Breaking news alerts
- Save hundreds of dollars on The Connected One awards and events