Vorwerk turns to Serviceplan Group for global branding mandate

VorwerkAs part of their ‘Global Brand Management’ initiative, Vorwerk has turned to Serviceplan Group to help with their brand strategy, brand positioning and brand architecture.  The Serviceplan Group will be tasted with the objective developing the brand’s corporation brand strategy and to translate it into communication measures across all touchpoints, both internally and externally. In addition to a global governance structure, the planned measures include the implementation of a worldwide brand tonality, a new corporate identity and global communications campaigns for all product brands.

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