YLendingClub has appointed Alexandra Shapiro as the company’s Chief Marketing Officer (CMO). In the role Alexandra will be responsible for executing LendingClub’s marketing strategy that supports the company’s growth objectives, builds a strong consumer brand, and cultivates a community for members motivated to improve their financial health.
Prior Alexandra served as Chief Marketing Officer at Intercom and BigCommerce and held senior positions at PayPal and Providian Financial (later acquired by JP Morgan Chase). At PayPal, Shapiro led marketing functions for the small and medium size (SMB) business group in North America, a $60B merchant acquirer/processor and leading ecommerce payments platform. Prior to that, she was SVP of Marketing at Providian Financial, where she was responsible for successfully repositioning the brand platform and executing new customer acquisition marketing strategies.
She will report directly to President Steve Allocca as part of the company’s executive team.
What does this mean for LendingClub?
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