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ETSY has just announced the appointment of Ryan Scott as Chief Marketing Officer (CMO), effective June 24, 2019. In this newly-created role, Scott will be responsible for all global marketing including digital marketing, advertising, brand, communications, and market research and international growth initiatives, as Etsy scales its brand and performance marketing operations. He will be based at Etsy’s headquarters in Brooklyn, NY and report to CEO Josh Silverman.
Prior to the move Ryan was Chief Marketing Officer at Slice where he was responsible for leading the end-to-end consumer experience, including product development, as well as growing brand affinity and user adoption. Prior to joining Slice, Scott was the CMO of SoulCycle, where he expanded the brand into digital media and performance marketing, and held the position of Co-CEO at Pond5, a marketplace for royalty-free media. While there, Scott rebranded the company and built its sales and marketing teams. Previously, Scott spearheaded marketing and operations at Seamless as the company’s first CMO, repositioning the brand to consumers, including changing its name to Seamless, and driving rapid mobile adoption and market expansion through its merger with Grubhub in 2013.
What this means for Etsy?
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