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Hasbro appoints Jamie Gutfreund as Chief Consumer Experience Officer

Jamie GutfreundHasbro  has announced that Jamie Gutfreund has been appointed as the toy maker’s as Chief Consumer Experience Officer (CXO) starting April 15.  This is a newly created role for the organization, and will have her will lead the design and implementation of consumer-focused strategies that connect Hasbro’s brands with global audiences. She will oversee several of the company’s global marketing functions, including its internal creative agency, Global Consumer Insights organization and global media management team, among others.

Jamie will be reporting directly to John Frascotti, President and Chief Operating Officer.  Prior to the more she was Global Chief Marketing Officer at Wunderman Thompson [TCO], before that

Chief Strategy Officer at The Intelligence Group.

What Jamie Gutfreund’s appointment means for Hasbro?

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