Duracell taps Wunderman Thompson as global agency

DuracellDuracell [TCO] turned to Wunderman Thompson [TCO] as their global creative agency.  The consumer packaged brand will use the agency all its global creative business, apart from the North American region, which is handled by Wieden+Kennedy New York.

Wunderman Thompson’s London office will take the lead on the relationship. which begins immediately and various campaigns expected to roll out later this year.

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