Joint venture cannabis brand Truss selects a new agency of record

TrussTruss [TCO] – a joint venture between Molson Coors [TCO] and licensed cannabis producer Hexo to develop and sell cannabis-infused beverages – has selected its first agency of record (AOR).

In the assignment the AOR will handle strategy, design and creative oversight for Truss’ entire portfolio of beverages, and the first campaign being executed this fall.

Who has Truss selected as its new global agency of record?

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