Canadian retailer Aldo selects new public relations AOR

AldoRetailer Aldo [TCO] has selected a new public relations agency who will take on several responsibilities including event planning, media relations, analytics and reporting for the retail banner.

Aldo [TCO] is making a big push towards an omni-channel strategy and has begun leveraging AI-based technology to help manage online orders.

Who has Aldo selected as its new global agency of record?

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