Accenture has been in buying mode having snapped up smaller independent agencies which it integrates into its Accenture Interactive, its digital marketing services division.
Why It Matters?
So what impact would a Accenture-MDC Partners deal have on the market and who would this deal impact?
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This will be a game changer for Accenture as it will give the company an over night foot hold within the agency world as MDC is an accumultion of over 70 agencies.