Jon Mamela joins Tourism Toronto as Executive Vice President and Chief Marketing Officer

Jon Mamela will join Tourism Toronto as Executive Vice President and Chief Marketing Officer. As part of the leadership team Jon will create and oversee the execution of the organization locally and globally. His first day in the roll will start January 1, 2019.

“Jon is a true leader in destination marketing in Canada. His experience and success building national marketing programs – and expanding those programs into international markets and through new strategies and technologies – will help us inspire more travellers and drive more business to Toronto in the years ahead,” said Johanne Bélanger, President and CEO of Tourism Toronto.

Jon Mamela before Tourism Toronto

Jon Mamela joins Tourism Toronto after five years with Destination Canada as SVP and Chief Marketing Officer where he led the organization’s digital marketing and sales transformation and achieved consecutive year-over-year growth resulting in new record highs for international visitation to Canada. Prior to Destination Canada, Jon built his marketing and sales career over the past twenty years in the travel sector with Four Seasons Hotels & Resorts, Fairmont Hotels and Resorts, and Travel Alberta, as well as in the consumer packaged goods industry with Procter & Gamble.

Toronto’s tourism sector is a key economic driver for the city and region.

Why it matters

  • Jon Mamela brings 10+ tourism experience to  Tourism Toronto
  • He is well connected within the sector and has a track record of delivering value
  • Tourism Toronto is on a positive growth path with a good leadership team and healthy budget to execute on their business goals