Welcome to another edition of Success Stories, a column dedicated to highlighting successful campaigns executed by agencies on behalf of their clients.
Irisa (High Park Company)
With Canadian legalization of cannabis approaching on October 17, 2018, High Park Company’s was looking for way to build more brand awareness for its women’s wellness brand Irisa.
Pomp & Circumstance designed and executed a launch events in Toronto and Vancouver around High Park Company’s Irisa brand.
In Toronto,Irisa celebrated the launch on the Full Harvest Moon and it’s four distinct blends - Earth, Moon, Sun, Stars were brought to life in the space with unique event activations. Toronto’s top energy healer Shelly Burton did sessions in a private, quiet space to invoke the Moon blend, while cannabis advocate and spiritual wellness leader Alexandra-Jo Hastings gave chakra readings with crystal to show our connection to the Earth. Local aura reader Evelyn Salvinaras of Rose Aura brought Sun to life through her aura photographs and Urban Visuals created a larger than life celestial installation art piece that provided the perfect backdrop for guests to capture the essence of Stars.
In Vancouver, a similar event with healers and chakra readers - the reiki sign up sheet filled up immediately and there was a lot of interest in the spiritual readings.
Influencers + media
Over 350 influencers and Tier A media attendees at the Toronto and BC events. Irisa staff were on hand to help educate attendees about the new product line.
[ngg src=”galleries” ids=”1″ display=”basic_thumbnail”]
About Pomp & Circumstance: Pomp & Circumstance is a new public relations agency with a strong sense of substance and style and an appreciation for all that is grand. As an agency founded to both create and unearth stories. Visit Pomp & Circumstance profile in the Marketplace.
About High Park Company: At High Park we deliver the gold standard in consistent quality and experience with a vertically integrated supply chain and state-of-the-art cultivation and production facilities.
Photo Credit: Ryan Emberley