High Sierra Selects Backbone Media as Agency of Record


May 6, 2015 Facebook Twitter LinkedIn Google+ Account Win



High Sierra, producers of versatile outdoor lifestyle gear for adventurers everywhere, has chosen active lifestyle agency Backbone Media to manage its public relations outreach.

“High Sierra has a rich history but an even brighter future,” says Dawn Sicco, vice president and general manager of High Sierra and Gregory. “Backbone Media will help us continue to grow our strong bag business while targeting and engaging new audiences as we introduce new product categories that will expand our product offering.”

High Sierra will debut new apparel and footwear collections at the 2015 Summer Outdoor Retailer Show in Salt Lake City. Building on the brand recognition that it has earned over the last 35 years, High Sierra will continue to deliver an impressive value proposition to customers while expanding into new categories.

“All of us at Backbone have owned a High Sierra bag at one time,” says Ian Anderson, Backbone Media founding partner. “Whether a school backpack or a ski bag for a destination trip, High Sierra has long been associated with adventure travel and we’re delighted to share that story with even more customers.”

The full line of High Sierra products including backpacks, rolling luggage, and adventure travel bags will be displayed at the 2015 Summer Outdoor Retailer Show in Salt Lake City.