WD Begins Global Creative Agency Review


April 8, 2015 Facebook Twitter LinkedIn Google+ Agency Review



WD, a Western Digital company and world leader in storage solutions, today announced that it has begun a review of global creative and strategic marketing agencies. The search, to be led by Melyssa Banda, head of marketing communications and an internal cross-functional team, seeks to identify potential candidate agencies capable of delivering global strategies that propel the business and inspired creative that breaks through to both consumer and business audiences. A new agency is expected to be named by June.

WD has hired Santa Monica, California, agency-review consulting firm, Select Resources International (SRI), to help them conduct the review. All inquiries about participation in the review should be referred to SRI at (310) 450-5777. WD’s PR and social media duties will continue to be handled by Edelman.

WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. WD’s leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, California.

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