Valspar Corporation has named Critical Mass to its roster as the new digital agency of record for its Guardsman professional furniture care division. Critical Mass, an Omnicom global digital marketing agency, will begin work immediately, developing a new website and digital marketing campaign that will go live in early 2014.
Stuart Graff, Division Vice President of Guardsman commented, “From the start of the pitch process, Critical Mass showed a clear understanding of our business and what motivates our customers in furniture ownership and care. The team impressed us with a strong creative vision that tells our brand story across all digital platforms and experiences. We look forward to working with Critical Mass to help us build a more emotional connection with our current and potential customers.”
Critical Mass is a 700+ person digital marketing agency that operates globally across 8 full-service offices in North America, Europe and Latin America. The new assignment for Valspar Corporation’s Guardsman brand will be led from the agency’s Chicago office that works with Greater Miami Convention and Visitor’s Bureau, HP, Moen and United Airlines.