Vodafone launches global media review

April 10, 2019



Vodafone [TCO] which is estimated to be $600M account is currently looking for a new global media agency.  The move is as a result of  Vodafone [TCO] looking to streamline media planning and buying under one agency.  The review will cover key markets such as Australia, the UK, India and Spain.
Sara Martins de Oliveira, global brand and media director at Vodafone bought most of its digital media buying in-house last summer. It now has internal digital teams serving 11 of its 25 markets.

More about Vodafone’s media planning and buying business:



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