Ralph Lauren consolidates global media buying

April 20, 2019



Ralph LorenIn an effort to streamline operations, Ralph Lauren [TCO] has consolidated its global media buying and planning from 12 agencies down to four.  Zenith [TCO] has been appointed as the agency of record (AOR) for global strategy and buying. Zenith will work alongside three local agency partners: Dentsu in Japan and South Korea, Forward3D in EMEA and PMG in North America.