Adidas Takes The High Road, Ends Partnership With Kanye West

October 25, 2022



adidasAdidas has made it official today and cut its ties with Kanye West after the rapper made a series of anti-Semitic social media posts in recent weeks.  The deal means that all Yeezy branded products will no longer be produced, ending the multi-million dollar deal, with an estimated 4% to 8% of its sales from Yeezy products.

This follows news that luxury retailer Balenciaga cut ties with West Friday, and his talent agency CAA dropped West Monday.