This award is eligible to the original agency founder (and currently running the agency) who has delivered significant business growth.

Evaluation criteria is based on points earned for the following actions:

• Total AORs (Agency of Record) wins between January 2020 - April 2021
• Total AOR's Name that have renewed between January 2020 - April 2021
• Total Project Wins (completed One-Off projects [NOT their AOR])

* include details in nominee submission document

This award is eligible to the original agency founder (and currently running the agency) who has delivered year over year revenue growth for the agency.

Evaluation criteria is based on points issued based on the following:

Revenue growth over 2019-2020.

[(2020 revenue - 2019 revenue) / 2019 revenue] x 100 = total growth percentage

For example, if 2019 revenue was $20 million and 2020 revenue was $8 million

• $20 million - $8 million = $12 million
• $12 million / $8 million = 1.5
• 1.5 x 100 = 150

Growth rate is 150% (percent)

We define gross annual revenue per generally accepted accounting principles (GAAP). Sales that cannot be booked as revenue under GAAP do not count for the purposes of the Women in Communications & Marketing awards. Gross revenue must be reported net of returns and discounts.

* include details in nominee submission document

This award is eligible to the current Managing Director/ President [non-founder] who has delivered significant business growth.

Evaluation criteria is based on points earned for the following actions:

• Total AORs (Agency of Record) wins between January 2020 - April 2021
• Total AOR's Name that have renewed between January 2020 - April 2021
• Total Project Wins (completed One-Off projects [NOT their AOR])

* include details in nominee submission document

This award is eligible to the current Managing Director/ President [non-founder] who has delivered year over year revenue growth for the agency.

Evaluation criteria is based on points issued based on the following:

Revenue growth over 2019-2020.

[(2020 revenue - 2019 revenue) / 2019 revenue] x 100 = total growth percentage

For example, if 2019 revenue was $20 million and 2020 revenue was $8 million

• $20 million - $8 million = $12 million
• $12 million / $8 million = 1.5
• 1.5 x 100 = 150

Growth rate is 150% (percent)

We define gross annual revenue per generally accepted accounting principles (GAAP). Sales that cannot be booked as revenue under GAAP do not count for the purposes of the Women in Communications & Marketing awards. Gross revenue must be reported net of returns and discounts.

* include details in nominee submission document

The Vice President of an agency is usually the second in command at the agency and supports the President by overseeing internal operations and stepping in when the President is unavailable. The Vice President has a top-level leadership role in a company and oversees department managers.

The director is responsible for overseeing all advertising and marketing products produced by the agency.  Directors ensure the agency produces high-quality  content for its clients and oversee the entire creative team, including copywriters, art directors, and designers.

Oversees account management team while dealing directly with clients. In addition to serving as the liaison between the client and the agency, providing guidance and mentorship to the team.

Creative directors lead the creative efforts at advertising agencies and marketing companies. They work with all the other creative roles in the agency including artists, designers, copywriters, marketers, and sales teams.

Project managers oversee the coordination of teams and individuals to create, develop, and deliver ads and campaign. They’re responsible for quality control, budget, and scheduling.

All the planning, monitoring, and execution in a project typically falls under the domain of the project manager.

Account managers are the client advocate within the agency. In addition to serving as the liaison between the client and the agency, account managers also offer the client strategic guidance. In order to do their job well, account managers need to be natural problem solvers, analytically minded, and proficient communicators. 

Led outreach to investors and analysts during a challenging or notable period for an organization, and succeeded in having the core message resonate with stakeholders and the media. May also have advised on or led marketing during a strategic shift for an organization. 

Led successful marketing efforts for a local, provincial or federal agency or department. Marketing challenges for the agency or department should be stated clearly, as well as evidence of success.

On a day-to-day basis, content marketers build and manage an editorial calendar that delivers content aligned with the company’s objectives and business goals. They ensure that all content is on-brand — in terms of style, quality, and tone — and they optimize the content for search engines and social promotion. The content marketing manager is also responsible for tracking the performance.

A brand marketer’s job is to ensure that the company and its products are associated with the right message. 

Social media is a huge marketing tool. Social media managers strategize the best ways to use social media for marketing.

You are in charge of various platforms like Twitter, Facebook, Pinterest, as well as responding to comments and tweets, and creating and queuing up content calendars.

Your role is overseeing both a variety of people and a variety of advertising and sales campaigns as a marketing manager. You might be focused on just one product, an entire brand, or overseeing the entire marketing strategy for the company.

Whatever you are working on, it’s your job to help sell your product or message, and help those in positions that support you do the same.

A Marketing Director oversees a company's marketing strategy, including policies, goals and initiatives. This position is tasked with conducting marketing research and developing marketing plans for specific products or services in a company.

Vice President (VP) of Marketing is a marketing expert who takes responsibility for overall marketing results of a company. Vice President (VP) of Marketing oversees marketing strategies and efforts in order to strengthen company's market position and achieve desired business goals.

Chief Marketing Officer (CMO's) are generally responsible for planning, developing, implementing and monitoring the overall business marketing strategy. Some of the duties may include market research, pricing, product marketing, marketing communications, advertising and public relations.

This award is eligible to the original agency founder (and currently running the agency) who has delivered significant business growth.

Evaluation criteria is based on points earned for the following actions:

• Total AORs (Agency of Record) wins between January 2020 - April 2021
• Total AOR's Name that have renewed between January 2020 - April 2021
• Total Project Wins (completed One-Off projects [NOT their AOR])

* include details in nominee submission document

This award is eligible to the original agency founder (and currently running the agency) who has delivered year over year revenue growth for the agency.

Evaluation criteria is based on points issued based on the following:

Revenue growth over 2019-2020.

[(2020 revenue - 2019 revenue) / 2019 revenue] x 100 = total growth percentage

For example, if 2019 revenue was $20 million and 2020 revenue was $8 million

• $20 million - $8 million = $12 million
• $12 million / $8 million = 1.5
• 1.5 x 100 = 150

Growth rate is 150% (percent)

We define gross annual revenue per generally accepted accounting principles (GAAP). Sales that cannot be booked as revenue under GAAP do not count for the purposes of the Women in Communications & Marketing awards. Gross revenue must be reported net of returns and discounts.

* include details in nominee submission document

This award is eligible to the current Managing Director/ President [non-founder] who has delivered significant business growth.

Evaluation criteria is based on points earned for the following actions:

• Total AORs (Agency of Record) wins between January 2020 - April 2021
• Total AOR's Name that have renewed between January 2020 - April 2021
• Total Project Wins (completed One-Off projects [NOT their AOR])

* include details in nominee submission document

This award is eligible to the current Managing Director/ President [non-founder] who has delivered year over year revenue growth for the agency.

Evaluation criteria is based on points issued based on the following:

Revenue growth over 2019-2020.

[(2020 revenue - 2019 revenue) / 2019 revenue] x 100 = total growth percentage

For example, if 2019 revenue was $20 million and 2020 revenue was $8 million

• $20 million - $8 million = $12 million
• $12 million / $8 million = 1.5
• 1.5 x 100 = 150

Growth rate is 150% (percent)

We define gross annual revenue per generally accepted accounting principles (GAAP). Sales that cannot be booked as revenue under GAAP do not count for the purposes of the Women in Communications & Marketing awards. Gross revenue must be reported net of returns and discounts.

* include details in nominee submission document

The Vice President of an agency is usually the second in command at the agency and supports the President by overseeing internal operations and stepping in when the President is unavailable. The Vice President has a top-level leadership role in a company and oversees department managers.

The director is responsible for overseeing all advertising and marketing products produced by the agency.  Directors ensure the agency produces high-quality  content for its clients and oversee the entire creative team, including copywriters, art directors, and designers.

Oversees account management team while dealing directly with clients. In addition to serving as the liaison between the client and the agency, providing guidance and mentorship to the team.

A Publicist manages publicity for companies, public figures, celebrities, and films. A Publicist effectively communicates a brand’s message to its target audience by doing the various tasks.

Account managers are the client advocate within the agency. In addition to serving as the liaison between the client and the agency, account managers also offer the client strategic guidance. In order to do their job well, account managers need to be natural problem solvers, analytically minded, and proficient communicators. 

Led outreach to investors and analysts during a challenging or notable period for an organization, and succeeded in having the core message resonate with stakeholders and the media. May also have advised on or led marketing during a strategic shift for an organization. 

Led successful marketing efforts for a local, provincial or federal agency or department. Marketing challenges for the agency or department should be stated clearly, as well as evidence of success.

The Investor Relations individual will develop and manage the company’s proactive IR activities. S/he will conceptualize and lead an IR platform that is outward facing in engagement with the marketplace and investors, provides insight and influence to the management team, and adds value to the business overall.

Social media is a huge marketing tool. Social media managers strategize the best ways to use social media for marketing.

You are in charge of various platforms like Twitter, Facebook, Pinterest, as well as responding to comments and tweets, and creating and queuing up content calendars.

A PR Manager, commonly known as a Public Relations Manager, leads the public relations department. A PR manager coordinates the public relations team and oversees the planning of external communications pieces. A PR Manager is a liaison between the public relations team and the media or external marketing firms that promote a product or organization.

A Public Relations Director is responsible for leading and directing the creation of strategic public relations initiatives for a client or organization. A Public Relations Director oversees the coordination of interviews with media and may also serve as a lead spokesperson. Another responsibility of a Public Relations Director is to manage team members tasked with creating press releases, media kits, and talking points for speeches.

As a vice president of corporate communications, you develop strategies for public relations, manage advertising campaigns, improve brand awareness, and ensure consistent messaging across all platforms. Your duties include leading crisis communication when something goes wrong, ghostwriting speeches for senior management, providing strategic thinking about corporate interests, and developing plans for inspiring employee engagement.

A Chief Communications Officer, or a COO, is responsible for leading the communications or public relations department for an organization. A Chief Communications Officer works with senior management to develop and implement communications strategies and goals. A Chief Communications Officer acts as a spokesperson for an organization by responding to media requests and making public appearances to speak about the mission of their organization.